Product Launch

NEXTAR further expanded its footprint in the overseas market in March, embracing good news from both Mexico and Oman, flexing its muscles on the global stage as Chinese home-grown brands continue to gain momentum on the global markets with sharpened competitiveness.

NEXTAR Launch Ceremony in Mexico: Opening up a New Chapter in Latin America

NEXTAR was officially launched into the Mexico market on March 4^th, marking a milestone for a Chinese brand (benchmarking to European brands) to enter into the Mexico premium market segment. Leaders from local truck associations, customers, media outlets, dealer representatives, and Yuejun Wu - President of BAIC Trucks were present at the launch ceremony.

The model launched is customized for Mexico market, adopts Euro VI emission standard, and offers higher reliability, safety, fuel efficiency, and better power performance.

Customers in Mexico are very happy with what NEXTAR can offer, as one of customers said: “as a premium tractor NEXTAR will for sure become the trend setter in Latin America market with its extensive high-tech application and the approach of having AI technology help carriers improve efficiency, safety, and profitability.”

 The 1^st Order Delivery to Oman Customer: Empowering Middle East Logistics with Higher Efficiency

Following the 100 units to Mexico market, again BAIC Trucks delivered its 1^st batch order to Oman on March 11^th at its Changzhou plant, empowering middle-east logistics with higher efficiency.